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Dictionary

The Technology Center produces this guide to provide further information on the meaning of various phrases. In many cases, these phrases do not have standard definitions. The definitions in this Dictionary apply only to Creative Memories. Other manufacturers may have different definitions. The Creative Memories Illustrated Dictionary is also available to download in an illustrated, printable PDF format.


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Accelerated Aging: A test that uses elevated temperature and humidity to predict long-term product performance; typically, products age 10-20 years in six months to one year real time.

Acid-Free: Acid damages photographs, memorabilia, and artwork. Acid-free materials have a lab-tested pH between 7.0 and 9.5

Adhesive: Material for permanently mounting photographs and memorabilia. Creative Memories adhesives include Tape Runner, Photo Tape and Photo Splits.

Album: Book with flexible strap binding designed to preserve photographs and memorabilia; bound book containing preformed Story Sleeves that hold photographs, memorabilia and journaling.

Album Liner: Paper or cloth used on the front and back cover of the album.

Album Pages: Removable paper sheets with reinforced edges for mounting photographs and memorabilia.

Album Strap: Removable polyethylene strap that holds the album pages in the album.

Archival: An ambiguous term used to describe everything from backup copies of computer files to documents that will remain accessible for an indefinite time in the future. The term is no longer used in International Standards for imaging materials or at Creative Memories.

ASTM D-4236: The international standard that requires labels for art materials to list components that may produce chronic, adverse health effects.

ASTM International: Worldwide organization that develops technical standards for materials, products, systems and services.

Bleed-Resistant: Material that resists color transfer when placed in water or in a humid environment.

Buffered: Buffered materials resist the effects of acids in the environment or in memorabilia. Photo-safe buffered material has an alkaline reserve of at least two percent calcium carbonate.

CD: An abbreviation for Compact Disc, which is a laser-encoded plastic disc designed to store large amounts of data. Recordable CD-Rs may be used to preserve digital image files. CD-RWs are not recommended for long-term preservation.

Coverholder: Polypropylene piece that holds the album strap at the front and back of each Creative Memories album.

Coverset: Front and back pieces, spine, coverholders and album straps of a Creative Memories album.

Dark Storage: Storage in the absence of light, such as inside a closed Creative Memories album; recommended for photographs and memorabilia.

Digital Image: An image stored as a digital file on a camera, memory card, photo CD, or on a computer hard disk. Not recommended for permanent photographic storage.

Digital Print: Print produced from a digital file, typically using an inkjet, dye sublimation or electrophotographic printer.

Double Dipped: Paper featuring a printed solid color or pattern on both sides.

DVD: An abbreviation for Digital Versatile Disc, which is basically a high density CD. DVD-Rs and DVD+Rs, DVD+RWs may be used to preserve digital files. DVD-RWs, DVD+RWs, and DVD-RAMs are not recommended for long-term preservation. See CD.

Dye Sublimation: Printing process that uses heat to transfer colorant from a donor ribbon to the final print. Snapshot-sized photo printers and photo kiosks frequently use this process; also known as dye diffusion thermal transfer.

Dye-Series Paper: Paper that is acid-free, lignin-free and buffered, and passes the Photographic Activity Test.

Electrophotography: Printing process that transfers toner to the paper and then fuses it in place. Photocopiers and laser printers use this technology.

Fade-Resistant: Material that resists color change when exposed to light.

Fiber-Based Print: Photograph produced directly on a non-resin coated paper, typically seen in heritage or fine art photography. See Resin-Coated (RC) Print.

Flysheet: Removable paper sheet with reinforced edges used in the front and back of some albums; front sheet contains a printed bookplate and is not recommended for mounting photos.

Foil: Metallic sheeting applied to the surface of some Creative Memories albums and stickers to produce a shiny appearance; also used in Persona custom imprinting.

Inkjet: Printing process that deposits very small droplets of ink onto paper producing a full-color print from four inks and a photo-quality print from six or more inks; dominant printing technology for the home market.

International Organization for Standardization (ISO): Worldwide organization that develops standards for various industries including the photographic industry.

ISO 11540: The international standard intended to prevent children from choking on caps for writing instruments.

ISO 18902: The international standard stating that materials used in photographic albums or other enclosures must be acid-free, lignin-free, buffered and bleed-resistant to ensure that photographs do not prematurely deteriorate.

ISO 18932: The International standard that requires that adhesives used for mounting photographs be both photo-safe and permanent.

Laser-Cut: Method of using a high-power carbon dioxide laser to precisely cut intricately detailed stickers, allowing them to be easily removed from the backing sheet, and the intricate details to appear on the album page.

Lignin-Free: Lignin is a naturally occurring component of wood pulp that causes paper to turn brown and become brittle with age. Photo-safe lignin-free paper products have the lignin content reduced to less than one percent.

Magnetic Album: An album with pages that have pre-applied adhesive and a hinged plastic sheet that covers the page. The pages in these albums tend to be acidic and will likely damage photographs over time.

Memorabilia: Any non-photographic material that goes into your scrapbook keepsake album, including items of personal significance such as wedding invitations, newspaper articles, and ticket stubs.

Milled: Process of adding colorant to paper in the pulping stages, rather than printing color onto the surface of the paper after it is manufactured.

NegCare Envelope: Photo-safe envelopes used to store NegCare™ Sleeves, index prints, or CDs storing digital images.

NegCare(TM) Sleeve: Photo-safe enclosure for film negatives made of high-density polyethylene.

Page Protector: Photo-safe polypropylene sleeve sealed at the top and bottom that slips over the album page to protect photographs and digital prints from fingerprints, abrasion, accidental spills and environmental contaminants.

Perfect Fit: Printed photo mounting paper that fits a 12" x12" album page, allowing for "backdropping" the photo mounting paper behind photos and memorabilia.

Permanent: Adhesive intended to irreversibly mount photographs and other materials so that they become an integral part of the album; ink that is fade-resistant, water-resistant and resistant to chemical solvents.

pH: A numerical measurement of acidity and alkalinity, zero being very acidic, 14 being very alkaline, and seven being neutral.

Photo Mounting Corner: Self-adhesive polypropylene triangle for mounting and removal of photographs or memorabilia.

Photo Mounting Paper: Colored or printed paper intended for use as a backdrop or embellishment to mounted photographs.

Photo Mounting Sleeve: Polypropylene enclosure closed on two sides; used to store photographs or memorabilia for removal at a later time.

Photo Split: Permanent self-adhesive tab with easy-to-remove backing paper.

Photo Tape: Permanent self-adhesive roll of tape with easy-to-remove backing paper; can be cut to desired length.

Photographic Activity Test (PAT): Test that identifies materials likely to react adversely with photographs. One of the routine tests that is part of Creative Memories' product development process.

Photographic Print: Print produced on traditional light-sensitive photographic paper; may be produced from an exposed negative or from a digital file.

Photo-Safe: Material that is acid-free, lignin-free, buffered, bleed-resistant and meets other International Organization for Standardization 18902 requirements so that it will not accelerate the natural aging of photographs. Photo-safe is frequently misused to describe materials that only meet acid-free or PAT requirements.

Pocket Page: Removable album page with two wide strips of polyester; used to hold photographs and memorabilia.

Polyester: Photo-safe plastic in Creative Memories Pocket Pages.

Polyethylene: Photo-safe plastic in Creative Memories album straps and NegCare™ sleeves.

Polypropylene: Photo-safe plastic in Creative Memories Page Protectors, Portrait Sleeves, Photo Mounting Sleeves, Photo Mounting Corners and coverholders.

Polyvinyl Chloride (PVC): A common plastic that is not photo safe and should not be used in photo albums. PVC contains plasticizers (or softening agents) that can migrate out of the vinyl and cause photographs to fade or become discolored. PVC is characterized by a strong "plastic" smell.

Portrait Sleeve: Album page-sized polypropylene enclosure with a reinforced edge that is closed on three sides for storing photographs of memorabilia.

Power Palette: A fully-coordinated, photo-safe collection of stickers, photo mounting paper, and journaling boxes designed to help customers quickly complete albums.

Preservation Calculator: Tool to show the influence of temperature and relative humidity on the longevity of photographs; available at creativememories.com/preservationcalc.

Recommended Storage Conditions: Temperature and relative humidity that minimize the natural aging of photographs, memorabilia and images printed on Creative Memories digital papers; 77 degrees Fahrenheit (25 degrees Celsius) or less with 20 to 50 percent relative humidity; see also Dark Storage.

Reinforced Edges: Acid-free, lignin-free, buffered strip at the edge of Creative Memories album pages and Portrait Sleeves. Reinforced edges not only hold page protectors in place, but also strengthen the album pages, ensuring the pages will withstand years of use.

Resin-Coated (RC) Print: Photograph on polyethylene-coated paper. See Fiber-Based Print.

Shelf Life: The length of time that a product will function at an acceptable level. All stickers, adhesives and pens have a minimum shelf life of one year after shipping from Creative Memories; however, these products will generally last longer if properly stored.

Spine: Removable piece of reinforced bookcloth that is inserted into a closed-back album.

Stain Resistant: Material that is generally resistant to stains such as peanut butter, coffee and cola. Stain resistant materials can be cleaned with relative ease.

Stitch: Stainless steel wire on the edge of the album page that allows the album strap to hold the album page in the album.

Story Sleeve: Slip-in-style, polypropylene sleeves found in the PicFolio™ Albums. The sleeves are sealed on three sides, allowing for easy addition and removal of photos, memorabilia and journaling.

Tape Runner: Permanent segmented adhesive enclosed in a dispenser that applies the adhesive and removes the backing liner.

Technology Center: In-house organization that verifies long-term performance and photo-safety of products in the Creative Memories Collection®

Vellum: Translucent paper in a wide variety of patterns and colors intended to resemble parchment. Vellum paper must be buffered to comply with ISO 18902.

Water-Resistant: See Bleed-Resistant.
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Privacy Policy
Your privacy is important to us. Creative Memories respects the privacy of every individual who visits one of its Web sites. In particular, the security of your personal information provided in relation to the services offered at mycmsite.com (the "Site"), is of great concern to Creative Memories. To better protect your privacy, we provide this notice explaining what information we need, why we need it, and how we make sure your information is secure. Creative Memories is committed to ensuring that you enjoy the Site safely and privately.


GENERAL

Services

Creative Memories is committed to providing you with a secure environment for Consultant-Customer connection. When using the services provided on the Site you may be required to provide some personal information to help assist Creative Memories or a Creative Memories Consultant conduct business with you. Each Site is assigned to a specific Creative Memories Consultant, and is managed by that individual through a password protected account. As a customer, when you access a Site you are interacting with a Creative Memories Consultant, who is an independent consultant operating their own Creative Memories business.

Personal Information

Creative Memories only uses your personal information to assist in providing the services available to you at the Site you choose to access. Your personally identifiable information will not be rented, sold or shared with any third party, except as provided to third party intermediaries who help us run the Site. Your personal information is only provided to third parties, such as credit card authorization companies, technical advisors, vendors processing our outbound email communication, etc., for the purpose of providing you the Site services requested at the time you request them. Third parties do not store, retain, access or otherwise use your personal information other than to provide you with the requested Site services, and they are held to confidentiality agreements with Creative Memories.

This Privacy Policy applies to Creative Memories. Since the specific Site you access is managed by a Creative Memories Consultant, they may have access to your personal information in order to assist in providing requested services. Creative Memories Consultants are individually responsible for ensuring the security and privacy of your personal information. Creative Memories Consultants must only use a customer's personal information for conducting business with that customer and is not permitted to rent, sell or share this information. It is a violation of Creative Memories' Policies and Procedures to inappropriately disclose of personal information obtained from customers. Please contact your Creative Memories Consultant regarding their privacy practices.

Creative Memories may use non-identifying and aggregate information for the purpose of enhancing the mycmsite.com services and to share with business partners. For example, Creative Memories may tell a partner that X number of individuals visited a certain area on the site, or that Y number of men and Z number of women filled out a registration form, but Creative Memories would not disclose anything that could be used to identify those individuals.

Creative Memories reserves the right to change this Privacy Policy at its sole discretion. If there is a need to change the Privacy Policy, we will email Creative Memories Consultants who own a mycmsite.com account and, where appropriate, post any changes for customer viewing announcing the new Privacy Policy. If applicable, Creative Memories will provide Site users with a way to opt out of any changes to the way their personal information will be used.

Please note that you should review the Terms of use that govern your use of the Site. By using this Site you are bound by the terms and conditions outlined in the Terms of use, which can be found at http://www.creativememories.com/CompanyLinks/Terms-of-use


INFORMATION COLLECTED

Information Explicitly Provided

When you place an order at a Site you will need to provide personally identifiable information:
  • mailing address
  • billing name and address
  • credit card number and expiration date

Creative Memories only uses your credit card information to process your order and will not share this information with any third party, except as provided by necessity to third party intermediaries who are integral in processing your order.

If you wish to register for an event, you will need to provide your email address so your Creative Memories Consultant can keep you updated. Your Creative Memories Consultant will use your email address and other contact information you may provide to organize an event. If you wish not to be contacted by your Creative Memories Consultant the future, you must reply to a Consultant's correspondence indicating that you wish to opt out of future emails. Creative Memories Consultants are obligated to honor these requests.

Information Automatically Collected (electronic)

Cookies and Pixel Tags - Creative Memories uses cookies and pixel tags to track users of mycmsite.com. Cookies are pieces of information stored on a user's computer by a Web site so preferences are remembered on future requests. Pixel tags (also know as "Web Bugs," "Web Beacons," "Clear Gifs," "Invisible Gifs," and "Tracker Gifs") are signals sent from certain Web sites or emails used to pass certain information to our servers to personalize our Web sites and to track your usage. Creative Memories does not save password or credit card number information on cookies or through use of pixal tags. Rather, cookies and pixel tags are used to optimize the performance and functionality of the site, and to personalize the site for you and present you with content and offers specific to your interests.

If you are uncomfortable with the idea of your information being stored in cookies, Creative Memories recommends disabling cookie support in your browser. However, please note that this may limit the performance and functionality of the Site.

IP Address - When you visit the site to read or download information, Creative Memories collects and stores non-personally identifiable information such as the following: the name of the domain from which you access the Internet (for example, aol.com, if you are connecting from an America Online account), the date and time you access the site, the referring website or search engine, system settings, and activities on the Site. Creative Memories uses this information to measure the number of visitors to the different sections of the site and to help us make the site more useful to visitors.
SECURITY

Creative Memories is committed to the security of your personal information. Creative Memories uses industry best practices to protect the privacy of your personally identifiable information. When providing sensitive information, such as a password or credit card information, Creative Memories encrypts this information through SSL, an encryption and security technology.


MISCELLANEOUS

Please note that if based on good faith belief that the law requires it, or to protect your or Creative Memories' rights or property, Creative Memories will disclose your personal information to the extent required.

When you supply your Creative Memories Consultant you email, they may send you promotions and other information regarding products and services. If you choose to opt out, you will be provided with a means to do so on each communication.

If you have any questions or concerns regarding mycmsite.com and related services, please contact your Creative Memories Consultant or the Creative Memories Home Office at cmwebmaster@creative-memories.com.
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